The denotation of this poster is that its showing 3 men in the foreground and bars in the background, which shows that they are locked up.
The connotation of this poster is that its showing the consequence of being involved in gun crime. The men in the foreground have the same cartoon effect as the other poster, this has been done on photoshop. The faces of the men are not detailed which could mean that it could be anyone. The men are all wearing bright blue so that all the audience's attention is focused on the men and are aware of the consequences. It shows men in jail instead of women, because it is a stereotype of men usually being in prison than women. The poster has a rhetorical question, which is in the same theme as the other poster. The poster also concentrates on the consequences of being involved in gun crime which was similiar to the other poster.
The lighting on this picture is very dull to show that life in prison will be very dull and boring. The poster has been shot in a mid-shot to show all 3 of the men and to show the bars behind them. The genre for this poster is gun crime and the target audience for this poster is young men as they are stereotypicially most likely to be involved in gun crime.

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