research for my folder

I did research on the internet and printed out some documents. I anotated these documents and then put them in my folder. I also printed out pictures and then anotated them aswell.

photo shopping

i used photoshop 2day to check out different effects that i could use for my campaign. I decided to use different effects for my different pictures. I also checked out how different colours looked with a black background. I will be using a black background on all of my three mediums to show that they are part of the same campaign. I completed my poster and my bus stop advert by using photoshop.

Logo

this is my logo for my campaign. The writing that i used looks as if it has been written in blood and the hand print also looks like it has been dipped in blood. This is the effect that i wanted. It emphasises the death that is involved in gun crime.

Wardend braaaaaap

On saturday i went to play football down Warden park, n seen this wall with graffiti on it, so i took a picture of it as it would be a great setting for my bus stop advert. The graffiti is a great extra to my picture as it links in nicely with gun crime. The graffiti also emphasises that the setting is on a street.

Fonts

http://www.graffiticreator.net/ I used this site to design the font for my bill board and the bus stop advert as these 2 mediums will be having a graffiti font as this two mediums will be placed on the streets, so it will blend in nicely. It reads "down n out" which is the slogan for my campaign. I have made 2 so that one can be used for my billboard and the other can be used for the bus stop advert. I have chosen 2 different fonts so that it shows some differentiation between the 2 adverts.

Research are gwarnin

I had to get further research for my gun crime campaign so I went and googled gun crime. I found this site (source) http://www.homeoffice.gov.uk/crime-victims/reducing-crime/gun-crime/ and it has a great deal of information about gun crime, facts and figures, how the home office are helping and also how we can help to eliminate this new culture of gun crime.

After checking that link i went to the 2nd link that google offered and the site was (source) http://news.bbc.co.uk/1/hi/uk_politics/2640817.stm this showed a bbc news article that was titled "gun crime soars by 35%" and included information such as There were 9,974 incidents involving firearms in the 12 months to April 2002 - a rise from 7,362 over the previous year. That represents an average of 27 offences involving firearms every day in England and Wales, with guns fired in nearly a quarter of cases. This is another reason why i chose to focus my campaign on gun crime. This figures show that gun crime has increased over the past couple of years.

ave dat Sam

For my billboard i will be having a picture of some one on the floor so that the audience can just see the shoe of the person and the pictures is going to be faded out. Its going to have a big title saying "down and out". I will be having my logo on the bottom right hand corner. For my bus stop advert i will be having a picture of a person from the back to show that they are walking away, this could mean that they are either walking away from the crime scene or turning their backs on the gun crime. I wil be having the logo in the bottom right hand corner and the title for this would be "walking without care" which is a play on words from the snowman tune "walking in the air" . For my poster i will be having a person in a cell, the picture will be very dark so that only the eyes are visible. I will be having the logo in the bottom right hand corner and the title will be " lights out boys" which is what a prison guard would say to an inmate. I would also include breif information about the prison sentence.

Measurements

For my production i will be making a billboard, poster and a bus stop advert. The measurements for the billboard will be 480" by 120" (1219.2 cm x 304.8 cm). The measurements for the poster will be 80" by 120" (203.2 cm x 304.8 cm). The measurements for the bus stop advert will be 120cm by 180cm.

Copies

I printed out some copies of billboards, posters and a leaflet that are related to gun crime. These will give me ideas of what to include in my camapign. I will be anotating these as part of my planning. I will be anotating these copies to give me ideas for what to include in my three mediums.

still gt love for the streets

2day I was drawing some ideas for my campaign. I had an idea of having a red hand print, to represent blood, with a title saying "blood on your". I left it as that to keep it simple but also striking at the same time. The blood will represent the deaths of the people involved with gun crime. I will be using this idea for the logo of my campaign.

Rock paper scissors

this is another gun crime poster that focuses on a phone call stopping gun crime. There is also limited colour used in this poster to show simplicity and also be striking to the audience. This poster is similiar to the other poster as it is part of the same campaign. The poster starts of like a campaign for children as it shows to hands playing rock paper scissors, however this changes to a phone and a gun. It shows the phone beating the gun and this is also written as a caption for the picture. The hands are black which could be showing that gun crime mainly affects black people. This poster also includes the number to call, this is done so that the audience can communicate with the organisation. This is a type of advertisement that you would find on a billboard as it has no writing and is also striking so people would just be giving it a quick glance and still be getting the main idea.

stopin dem thangs

This is another poster against gun crime. In this poster there is a close up of the trigger of the gun and a mobile phone stopping the trigger. This shows that a phone call can stop the gun crime. In this poster there is only a little bit of writing, this is done so that people would concentrate more on the pictures. The poster also gives a phone number so that people are able to contact them. The poster has limited colour of mostly black to keep is simple and also make it look striking.