sumfin new

2day I learnt what denotation and connotation. I will be using these two terms in my textual analysis of campaigns that are similiar to mine. Denotation is "what its of" and connotation is "whats its about". I also found out what I had to include in my brief which I will be working on.

Here is an example of a poster related to gun crime.
The denotation for this poster is that its showing a young man in the foreground and a city scape in the background.

The connotation for this poster, is that it is has a hidden meaning about doing anything for your friends, in this example it is about gun crime. It has two rhetorical questions on it, that make the audience think about the consequences and if we are willing to do anything for our mates. The poster is communicating with the audience by asking them questions. The young man in the foreground is in a cartoon style, which has been done on photoshop and the face hasn't got much detail, which could mean that it could be anyone that is involved with gun crime. There is a male in the picture, as females are seen to be related with gun crime unless they have been shot dead. The bottom of the poster is not visible, but it shows the man handing the gun to the audience, almost asking them if they will do anything for their mates and then do the time. The main message of this poster is that the minumum sentence for being involved with gun crime is 5 years.

The lighting on this picture is dull however the person at the front has been coloured orange to make him stand out. The picture has been taken in a mid-shot to show the man, it also shows the building in the background, to show a city scene. The genre for this poster is that gun crime will be giving you 5 years or more. The target audience is young men as they are stereotypically involved in gun crime.